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use case

verified July 2026

TTS for outbound sales agents.

Outbound is the workload where the meter hurts most: the whole point is to talk more, and every extra conversation is billed. A dialer that succeeds on a meter gets punished for succeeding.

01

The cost shape

A dialer keeping one line in conversation six hours a day runs about 10,800 minutes a month. On published meters of $30–$100 per million characters that is $324 to $1,080 per line, every month, scaling with connect rate. On a flat line it is $150, and a better month costs the same as a worse one.

Table 1 — One outbound line, one month

Talk time / dayMinutes / moOn a meterGandr flat
2 h3,600$108 – $360$150
4 h7,200$216 – $720$150
6 h10,800$324 – $1,080$150

02

What a dialer demands of synthesis

  • First audio fast enough that the pickup moment is not silence — the first second decides whether they hang up.
  • A distinct cloned voice per campaign or rep, from a ten-second reference each — no training pipeline per campaign.
  • Burst lines at $10 a line-day for the end-of-quarter push, instead of a busy signal on the best week of the quarter.

03

The forecast

Sales leaders forecast connects and talk time; finance forecasts cost. On a meter those are the same unknown. On lines the voice-infra cell of next quarter’s model is lines times rate, and it is already filled in.

See also

Related sheets.

Thirty minutes, your production script, the live latency readout — measured in front of you.

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