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use case

verified July 2026

Ship the voice in every market, not the top three.

Localisation budgets are allocated by expected return, so the top three markets get audio and the rest get text. That is a reasonable decision under a meter and an unnecessary one without it.

01

Why the long tail stays silent

Under per-character pricing, every additional language multiplies the same character count again. The markets that would each add a little revenue are exactly the ones that cannot justify the multiplication, so they ship without voice and stay smaller, which confirms the decision that created it.

Here the languages are not the cost — the seats are. Adding the ninth language costs what adding the second did.

One voice, twenty-three languages

Film

Under a meter each added language multiplies the character count again. Here the languages are not the cost.

02

One identity, every edition

  • One cloned reference carries one identity across 23 languages, so the brand voice is the same person in every market.
  • Eight of the 23 carry published, dated specimens at /languages/ — real output with generation dates, not a claim.
  • Per-request emotion and prosody, so a localised line is delivered rather than merely pronounced.
  • Unmetered characters, which is what makes the long tail affordable at all.

03

Notes — an engineer's checklist

01Which languages are supported?

Twenty-three from a single cloned reference. Eight carry published, dated specimens at /languages/ so you can hear them before committing; the rest run live on request.

02Does the brand voice survive translation?

That is the specific hard case cloning is measured on — a language the reference never spoke, with none of the original phonemes to lean on. The dubbing sheet publishes one voice in three languages so you can judge it yourself.

See also — related sheets

A key and one seat to build this on — the same production API this page measures.

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